Company Fact Sheet

Founded
2006
 

Mission Statement
To close the gaps and missed opportunities that occur with traditional scheduling
methods, ultimately increasing both customer satisfaction and provider revenue.
 

Company Overview
Ten years ago, Westside Behavioral Clinic in Denver, Colorado realized they were losing nearly 50% of all new business opportunities because other providers “called back first.”

Today, 30-45% of all Westside Behavioral revenue comes from referrals, thanks to the Avalon Scheduling^TM and Referral system.

Westside Behavioral CEO Dr. Thomas Giles realized the key to growing business was to be there when the patient was ready to make an appointment. That, however,
presented a problem for clinicians who were with another patient when the call came in.

Traditional solutions — e.g. hiring a receptionist or outside agency to schedule
appointments on their behalf — were viable but costly options that only worked during business hours. Scheduling an appointment during the evening or over the weekend was still an impossibility.

The Avalon scheduling and referral system proved so successful at Westside Behavioral, Giles formed Avalon Solutions, Inc. to help all types of providers and groups market their services and drive new business to their doors.
 

Target Market

• Service Providers
• Associations
• Membership Groups

…and anyone who wants to grow business by giving customers and partners the ability to schedule appointments with them, online 24x7.
 

Key Product(s)
Avalon Scheduling^TM and Referral System
 

Product Overview

The Challenge
Scheduling appointments the old fashioned way is an opportunistic game where “he
who calls back first wins the business.”

Say, for example, a patient needs to see a specialist. With a list of candidate providers in hand, they’ll proceed to call each office one by one. If voice mail is reached, they’ll leave a message before proceeding with the next provider in the list. The scenario repeats until the patient finds a live person who can help them, or gives up in frustration.

The secret to winning new business isn’t about superiority or price. It’s about being
there for the customer. It’s about ease and accessibility.
 

How it Works
Avalon helps businesses grow customers and revenue by eliminating the hassles
associated with traditional scheduling methods.

Through Avalon, customers build a trusted network of providers and partners which
they use to refer new business to each other. The scheduling system can also be made available to website visitors who wish to schedule an appointment online with a provider.

Providers publish information (e.g. background, training, area of expertise, office
location) and appointment availability to partners and prospective customers.

Partners and website visitors use Avalon’s advanced search capabilities to identify
providers that meet their criteria. Once located, one click takes them to an online
calendar where they can view availability and immediately schedule an appointment.

The provider receives notice of the new appointment via e-mail. Appointments are
never less than 48 hours out, giving providers the opportunity to pre-screen prior to the scheduled appointment.

Customers can choose between Avalon OnDemand, which operates on Avalon’s highly-secure network, or Avalon Enterprise, a customized solution that runs on the customer’s network.
 

Key Benefits
√  Customers get an online scheduling system that’s convenient and easy to use
√  Providers grow new business and gain back time lost to voice mail, phone tag, and
    prospective customers who may never schedule an appointment
√  Partners get a streamlined process that makes referral activities simple and
    efficient
√  Groups and associations attract high quality members who join because they want
    to take advantage of an online marketing opportunity that drives new business,
    and
√  Partners and groups get the added perk of referral revenue
 

Management Team

Dr. Thomas R. Giles, CEO
Thomas R. Giles, Psy.D., is a licensed, clinical psychologist in Colorado. Giles successfully operated his own private practice for 20 years before accepting executive-level positions at Westside Behavioral Care, Inc. and Cigna Behavioral Care of Colorado.

As CEO of Westside Behavioral Care, Giles is responsible for generating new business for more than 50 clinicians in the network. Using Avalon, Giles created a referral network which hospitals use to refer patients to Westside Behavioral clinicians. Westside Behavioral partners welcomed Avalon because it helped them meet stringent regulations for discharge planning.

This initial success led to the formation of Avalon Solutions, where Giles drives strategy and product direction.

Giles is a published author, contributing numerous scientific articles and reviews on the subject of clinical outcomes and anxiety disorders. He also published three professional volumes, Cognitive-Behavior Therapy: A Restructuring Approach (with Dr. Rian McMullin), Managed Mental Health Care: A Guide for Practitioners, Employers, and Hospital Administrators, and Handbook of Effective Psychotherapy.
 

Adrien Talbot, Chief Technologist – Avalon Enterprise
Eight-year software veteran Talbot leads product direction and development for Avalon Enterprise, creating custom yet affordable scheduling/referral solutions for Avalon clients with unique requirements. Talbot has extensive experience working with databases (Oracle, SQL Server) and web-based technologies including but not limited to .NET, XML, AJAX, and JavaScript.
 

Ranendra Narayan Dutta, Chief Technologist – Avalon OnDemand
Nature Technologies founder and CEO Dutta delivers global service and support for Avalon’s OnDemand clients. His team is responsible for product direction, development, and Avalon’s highly-secure, highly-reliable network.